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From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys

- Muthaffar, Aisha, Vilches-Montero, Sonia, Bravo-Olavarria, Renzo

What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

- Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

- Muthaffar, Aisha, Vilches-Montero, Sonia

Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment

- Muthaffar, Aisha, Vilches-Montero, Sonia

Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction

- Muthaffar, Aisha, Vilches-Montero, Sonia

What Motivates customers to change?: Researching customer attitudes to water conservation in the Hunter

- Jones, Kirsty, Vilches-Montero, Sonia, Baxter, Stacey

Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals

- Vilches-Montero, Sonia, Nik Hashim, Nik Mohd Hazrul, Pandit, Ameet, Bravo-Olavarria, Renzo

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

- Vilches-Montero, Sonia, Pandit, Ameet, Bravo-Olavarria, Renzo, Chao, Chih-Wei (Fred)

Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences

- Vilches-Montero, Sonia

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

- Pandit, Ameet, Vilches-Montero, Sonia

Antecedents of tourism destination reputation: the mediating role of familiarity

- Marinao Artigas, Enrique, Vilches-Montero, Sonia, Chasco Yrigoyen, Coro

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